Applebee’s opens its 17th restaurant in Saudi Arabia
APPLEBEE’S Grill and Restaurant, which is the world’s largest casual dining chain with more 2,000 restaurants in around 19 countries, has now opened its 4th restaurant in Jeddah at Salam Mall.
There are now total 17 Applebee’s in Saudi Arabia. Tarfeeh (franchisee of Applebee’s, Saudi Arabia) has aggressive expansion plans for the brand in the country.
With 17 restaurants, Saudi Arabia presently is the biggest market for Applebee’s in Middle East. First Applebee’s in the country opened in Jeddah in 2003.
There are more Applebee’s restaurants in KSA than any other core casual dining restaurants that make the brand by far the biggest in its segment.
All Applebee’s restaurants have friendly and family-fun atmosphere with something exciting on the menu for all ages and groups with great emphasis on freshness and quality.
Guests can spend quality time with their family and friends or have social gatherings. This is exactly what Applebee’s provides, with a variety of American and Mexican cuisines.
Applebee’s have a variety of delicious items on their menu ranging from steaks to sizzling fajitas, specially designed kids menu and many more choices.
Looking at the tremendous success and ageless appeal of Applebee’s, Tarfeeh is expanding its base in the country with more restaurants in other major cities.
Applebee’s is the leader by providing good atmosphere, introducing several seasonal food promotions and exciting campaigns in their restaurants throughout the year.
On the social side Applebee’s is actively involved and participates in a wide range of community programs with a great stress on hiring Saudi nationals and train them in the restaurant business.