Toyota rolls out mass market fuel-cell car

Fuel Cell Cars

TOKYO: Toyota said it would start selling the world’s first mass market fuel-cell car in Japan next month and elsewhere in 2015, in what its top executive called an industry milestone.

The four-door Mirai sedan, powered by hydrogen and emitting nothing but water vapor from its tailpipe, will launch with a price tag of 6.7 million yen ($57,500) in Japan, where Toyota expects to sell 400 units next year.

The car — whose name means “future” in Japanese — will hit the US and some European countries, including the United Kingdom, Germany and Denmark, in 2015, it said.

“We are at a turning point in the automotive industry,” Toyota CEO Akio Toyoda said in a video message on the company’s website.

Toyota, the world’s biggest automaker, hopes to sell more than 3,000 units of the car by the end of 2017 in the US, and up to 100 annually in Europe.


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