New taxi hailing service eases commuting for Saudi women
A global taxi hailing service has enabled Saudi women to contribute to the Kingdom’s economic future by being able to commute safely and securely.
The introduction of Easy Taxi has come to the rescue of many.
“Almost 80 percent of Easy Taxi’s customers in Saudi Arabia are women, according to research,” said Easy Taxi’s Middle East CEO Mahmoud Fouz.
He added that females in the Kingdom face barriers to driving and, as such, must rely on commuting services.
“Nevertheless, they are reluctant to ride with a stranger, leading to a potential loss of comfort that has boosted spending power and economic contribution,” he said.
“Easy Taxi’s remit has always been to connect customers with a verified taxi service securely and easily. Saudi Arabia is a market where female customers face challenges in commuting.”
“It is brilliant to see Saudi women using our service regularly to commute with the certainty that every experience will be safe, secure and respectful. Whether they are commuting for work or leisure, all these activities contribute to economic growth,” he said.
“We are delighted that Easy Taxi is their service of choice,” he said.
Aside from Saudi Arabia, Easy Taxi also operates in other countries in the Middle East, like Jordan, Kuwait, Qatar and Bahrain.
Fouz added that under the leadership of Custodian of the Two Holy Mosques King Abdullah, women in the Kingdom are making great strides toward participation in economic and social development.
“Easy Taxi is delighted to be able to play a positive role in helping women move around more easily, while staying completely respectful and abiding by the Kingdom’s cultural norms and legal regulations,” he said.
He added that it is no secret that women represent an enormous source of untapped potential for the Kingdom’s economy.
“Easy Taxi is delighted to be playing a role in King Abdullah’s vision of empowering women to benefit the Kingdom’s social and economic affairs, while meeting family and social obligations,” he said.